Digital Marketing Consultant
Digital marketing consulting can help your company grow in ways you never thought possible. If you’re new to the world of digital marketing, it can be hard to know where to start or even if your strategy is on track.
A digital marketing consultant can be the answer to all of your problems, helping you strategize with an experienced perspective while providing insightful recommendations based on years of experience working in the industry. And when you hire them on a freelance basis, it’s easy to find the best fit for your needs without committing to long-term contracts or costly retainers.
For most people, digital marketing is just one piece of their overall marketing strategy, but for others, it can be pretty much everything.
Working with digital marketing consultants means you can focus on running your organisation while someone else takes care of all your digital strategy and tactical implementation.
The best part? Most digital marketing consultants work on a freelance basis, which means you can hire them as needed or for bigger projects without locking yourself into long-term agreements.
If you want to grow your company, using an experienced digital marketing consultant is one great way to get started.
Digital marketing consulting also costs less than working with a digital marketing agency. Where a Digital Marketing Agency will probably cost you in the region of £600 - £1,000+ per day, Digital Marketing consultants typically start at £350 per day, and will increase based on experience, industry, type and size of the project.
Ellie Buckle is a Freelance Digital Marketing Consultant based in Birmingham and London, UK. I work with you to create digital marketing plans that increase your brand awareness, create engaging content to get in front of your customer and drive your online performance.
I've worked with companies all over the work, big and small to help them find their way in the digital world. Whether they need help getting their advertising performing at the top of its game, getting new sales and customers, using data to make better decisions or they need help repositioning their brand.
I've been working in marketing agencies for 10 years, and have seen my fair share of changes in the industry. I'm a marketing expert with proven results.
I've worked at some of the best agencies in the UK including Hallam, OST Marketing and Purpose Media - and I understand how you can scale effectively through lots of different channels.
Let's chat about your strategy - and see how we can grow your profits.
Digital Marketing Consultant
What Are The Benefits of Hiring a Digital Marketing Consultant?
Deciding to hire a digital marketing consultant can seem like an overwhelming choice, but it's one that you don't want to leave until the last minute.
A Digital Marketing Consultancy can help you achieve your business goals, by implementing a strong digital marketing strategy. Regardless of channel or tactic, your digital marketing strategy has to drive results. And that's what I can help you with.
A good digital marketing consultant should help you understand your target market better, be able to get you found on search engines, advise you about social media, advertising, branding and then continue working with you after the initial project has been completed to measure how successful the work they did for you was, among other things.
An average consultant on the other hand, will do little research into your conversion rate and key stats defining success metrics, will not look to increase audience engagement across any marketing tactic, and will not pass on helpful resources that could help you grow.
The primary goal for any digital marketing consultancy is to drive revenue. It's the same objective for every company - whether it's B2B and leads generation, or pipeline growth, or it's B2C and driving revenue through your eCommerce site or finding new customers/clients.
To grow and succeed in today’s digital world, it’s vital to make sure you have the best digital marketing strategy possible – and hiring a digital marketing consultancy can be the best way to do this.
A digital marketing consultant will work with you to evaluate your current strategy and then help you develop an effective plan that incorporates the most up-to-date approaches and methods, such as SEO or Social Media Marketing, to help you reach your goals.
Driving Results for 10+ years
Clients I've Worked With
If you are running an online business, or any business in fact, you’ll need some kind of marketing strategy. The thing about marketing is that there are a million ways to get from A to B, but it's finding the right one that will make a difference to your business.
If your digital marketing skills are lacking or you don’t have enough time to manage your marketing yourself, hiring a marketing consultancy is one way to go. If you want to know more about how working with a digital marketing consultancy works, and how they can help your business, read on to learn all about what you can expect from such marketing services and how they work for your benefit.
Digital Marketing Consultant
How will Digital Marketing Help Your Business?
Digital Marketing Specialist
What Is Digital Marketing?
To hire a digital marketing consultant, you'll need to know what digital marketing is. In its simplest terms, digital marketing is about using technology and tools such as email and social media to connect with your customers and help you meet
It includes SEO (search engine optimisation), which gets your brand higher rankings in search results; PPC (pay-per-click) advertising on search engines and social media platforms; and content marketing and content creation, such as blogs and podcasts.
A digital marketing consultant will give you advice on how to use these techniques for your own business.
Digital Marketing Objectives
Before you start with any Digital Marketing Consultancy- you need to know why you need a digital marketing in the first place. Digital strategies come in many shapes and sizes.
It could be you want to increase your brand awareness, increase lead generation or engage more with your target audience or potential customer. Whatever you want to achieve here are some things to think about when it comes to marketing objectives:
- Is your brand awareness enough for your business to get found online? If not, or if you have a new business, then you probably need an objective that centres around getting more attention to your brand and increasing your brand awareness.
- Are you getting enough new business through? If not you probably need to focus on leads generation.
- Are you current customers engaged enough? Are you retaining business? If not, it might be time to look at how you can use content marketing strategies to create helpful content to engage your audience or potential customers.
- Are you making enough profit? It could be that you want to start increasing the size of your clients, or looking at bigger orders on your website.
Whatever your business goal, our consultancy services will work for you. Get in touch for a free 20 minute consultation today.
Digital Marketing Specialist
So, Why Should You Hire A Marketing Consultant?
There are a few different reasons people talk to me about marketing consultancy:
- Business owners don't know enough about marketing
- There isn't enough time to dedicate in the business to marketing, and they need to external help.
- Internal teams don't have the experience or skills to be able to deliver digital marketing strategies at a high enough level for it to effect business outcomes.
- There aren't enough people to be able to deliver what is needed.
The list goes on - but it's important to understand what you want out of any new marketing partnership, any website or any marketing strategy. Without it, you'll never be able to measure your Digital Marketing properly - and it will never be able to feed into the business.
If you are serious about your digital marketing, it may be time to invest in professional help. If you go into a new partnership with an open mind and realistic expectations, a Marketing Consultant can offer significant benefits to small businesses at any stage of marketing or website development.
For example, if you have an established business but don’t have resources or time to dedicate to social media strategy, creating a website, creating a brand strategy, Tone of Voice documents or want more insight on how best to rank higher in search engines, hiring a consultant might be worth considering.
What does good look like?
A good marketing partner will always understand their role is to support their clients so they can focus on running their businesses. They do not seek to become a dictator to a client and will encourage clients to trust their expertise while implementing processes that streamline projects throughout a consultation project.
I always think my role of working with clients is to pass on the things I have learnt in my career so you can eventually take your marketing in house. My job isn't to just run your social media advertising or paid advertising, create content for SEO purposes or drive growth at your company - my job is to help train you so you can do those things too.
Whether it's getting to the top of Google, with SEO or Google Ads, creating content that is related to your product or services that drive growth on Google or looking at your social media advertising, there is a place for everyone to be successful online. You just need to find the right formula to reach your customer and drive sales growth.
Why Do You Need A Consultant?
Take Your Business To The Next Level
What Do Consultants Do?
When you work with a digital marketing consultant, you can expect them to do everything from handling your SEO and PPC campaigns to giving content creation and strategy advice. This can vary across marketing channels and you should be flexible on what channels you can achieve growth through.
A good consultant will be able to suggest new ways to leverage your existing online marketing channels and help grow your brand. Freelance Digital Marketing consultants also help businesses avoid spending too much on short-term projects and campaigns by creating long-term strategies for growth.
If you're still not sure whether or not hiring a consultant is right for you, then feel free to reach out for a free consultation.
A digital marketing consultant works on a freelance basis. This means you can work with him/her on a temporary basis without needing to make any long-term commitments.
The consultant will usually start with an audit of either your website and/or your marketing channels. This way, they can see what is working for you and what isn’t, helping them to develop targeted campaigns that best suit your business’s needs.
Typically, I, like most other marketing consultants and marketing agencies, charge by a day rate which can start in the region of £250 - £1,000 per day, with marketing agencies being more expensive.
Drive Digital Success
How Much Does It Cost To Hire A Consultant?
Scale Your Business
How To Select A Good Digital Marketing Consultant
A common misconception is that online marketing consultants are only needed by big businesses. However, small businesses should also look into hiring one for assistance - and you could argue that it's more impactful for their business growth.
They can offer you the expertise to do things like improve your website's SEO or make social media marketing more effective. Small businesses are no longer able to rely on traditional advertising methods alone due to their shrinking returns, so they need to make good use of every opportunity available.
You could get help writing copy for paid ads, or creating articles that could aid SEO or articles which could get placed on online news outlets. The number of these will depend on the research and ideas that your consultant comes up with.
Why is it important to have the right Marketing Consultant?
In today’s competitive world, smaller companies must connect better with their customer. There are so many free industry tools that exist for you to access your market directly, and the expertise of a marketing consultant can help you reach your customers and your business objectives.
Small business must be even smarter with their spending too. When it comes to online marketing, getting outside help from a professional can really benefit a brand without breaking its budget.
Take Your Business To The Next Level
How Does A Digital Marketing Consultant Work?
A digital marketing consultant will sit down with you and analyze your current online marketing efforts. They will look at what strategies are working well, as well as what isn’t. Then they will provide you with options to improve your overall strategy.
For example, if you have an existing social media campaign that is not working well, they can recommend changes to increase engagement and reach. If your website isn’t doing well in search engines like Google or Bing, then they can help re-vamp it or create an entirely new one.
The whole idea behind digital marketing is to get people talking about your brand on sites like Facebook, Twitter, Pinterest and Reddit.
As a branding consultant, it's my job to increase your footprint online. I'll work with you to strengthen both your visual branding, but also how your branding may come across to prospects at every stage of the journey.
There are several analytics tools out there to measure web traffic and marketing channels, but it can be very confusing for those who aren’t marketing professionals. Here are my top picks for a variety of measurements.
Traffic sources such as Google Analytics and Facebook Insights will help you determine where your visitors are coming from and what they do on your site. More advanced tools like HotJar provide heat maps that show user behavior as well as conversion rate optimization.
There are also numerous paid services that allow you to upload your email list to see how they respond to different types of promotions.
Tools like Typeform let you quickly create interactive surveys so you can gather customer feedback with ease, all in one place. Some people even use survey and analytical sites like Optimizely and VWO (Visual Website Optimizer) to track everything from sales funnels to e-commerce data.
When choosing a digital marketing consultant make sure you hire someone who specialises in digital marketing consulting instead of general internet development work because consultants tend to focus more on strategy than day-to-day maintenance tasks.
Like any other services provider, digital marketers should be hired based on their specific knowledge, reputation, and capabilities; not merely on price or reputation alone.
For example, keyword stuffing is considered spam by major search engines then your SEO efforts could have damaging effects if implemented improperly or by someone inexperienced with SEO.
These type of black-hat tactics on Google and SEO services exist and are still used by people as easy, but often negative tactics - that is never going to get you results - in fact it could do the opposite.
Their knowledge in analytics is also important—they should be able to show you how your website is doing in terms of traffic and engagement metrics.
Drive Digital Success
How Can You Measure The Success Of Digital Marketing?
Measure Your Marketing
How Do You Know If You Are Winning Online?
Before you hire anyone, be sure to understand what makes them good at what they do. It might be their SEO skills, understanding of Google or their ability to write compelling copy.
It's important that whoever you hire has an understanding of your past performance, as well as you having a decent understanding of their past experience.
What KPI's are important?
Their knowledge in analytics or KPI's (Key Performance Indicators) is also important—they should be able to show you how your website is doing in terms of traffic and engagement metrics. Whoever you hire, make sure they are focused on performance and have an understanding of data.
They also need to have a good understanding of what KPI's are important to you. Is it sales? Leads? Pipeline? Sales opportunities? The list could go on. Make sure this is the top of your list when finding someone to help you. You don't want just any consultant - because you will get average ideas and average results.
Get Ahead Online
Marketing Consultancy That Works For You
Are you ready to create growth for your business? If you are, please get in touch, and let's talk about how we can get you in front of your audience, drive scalable business growth, and make you more revenue.
Contact us to talk about our marketing service.