What is a Digital Marketing Consultant, and why do you need one?

If you are finding your businesses sales are suffering, or you are struggling to communicate your service or products to your target audience, then a digital marketing consultant can help.

How many companies do you know that don’t need to hire digital marketing consultants? Of course, the answer is none. If you are running any kind of business, then at some point or another, you will need to hire digital marketing consultants in order to help you with your marketing campaigns and help grow your business online. However, before you rush off and search on Google or LinkedIn for digital marketing consultants, it’s important to first understand what a digital marketing consultant really does and why you should trust them to deliver on their promises.

Where to start with digital marketing?

Marketing yourself effectively in a digitally crowded, online world is becoming increasingly harder. And the worst part is that it isn’t slowing down. As Chuck Morris from Boston Digital Marketing said, ‘2020 should be dubbed “The year that the world turned digital.” So if you are only now looking to up your digital footprint and online marketing, it’s important you do it right. The right people, right tools and right model for your digital marketing success.

But it’s not too late! All is not lost. You could just be one move away for your business finding success with a digital marketing strategy, but it’s more important than ever to have the right people on board to help you deliver it.

That’s why, in this blog, we will be talking about why you need a digital marketing consultant to help you deliver your marketing campaigns – and why it’s important to make the right choice of digital marketing consultants.

What is a digital marketing consultant?

Hiring the right people to help your business scale and succeed online is important. I’ve been in digital marketing agencies and a freelance digital marketing consultant for 9 years now, and in that time I’ve seen my fair share of successful digital marketing partnerships, and some absolutely shocking digital marketing cowboys. So it’s important to do your research to make sure you are investing your marketing budgets in the right people, and the right places to attract new sales, whatever sector you are in.

A good marketing consultant will always want to talk to you about your wider business objectives and marketing history. They will want to understand who your target audience are, and how that target audience think. They will want to know your product or service areas inside out, to communicate their message to prospective customers effectively.

Without that passion for your business, I can tell you right now that your marketing strategy will fail if you bring the wrong person on board to help deliver your marketing campaigns. They won’t understand your customers, your business or products or services – so how are they going to grow your digital business?

Any digital marketing consultant should work in a strategic partnership with you to help you succeed online. It’s rule number one in my book. But there can be so many things to think about – from platforms, channels and tactics – to staying up to date with the latest trends. So what should you look out for from a digital marketing consultant?

Here are my 6 tips to hiring a digital marketing consultant:

  1. A Digital Marketing Consultant should have good knowledge of digital marketing channels. In this digital age it’s a never ending list, here are a few:
  2. Organic Social Media
  3. Paid Social Media (LinkedIn, Twitter, Instagram, TikTok and Facebook Ads)
  4. SEO (Search engine optimisation) or SEM (Search Engine Marketing)
  5. Paid Media/Google Ads (Previously Google AdWords)
  6. Email marketing
  7. General marketing strategies and knowledge of things like leads generation, Brand awareness, business strategy, web design, campaign management (and proven results!)
  8. They should also be pretty good at putting together a basic marketing plan. If not, that’s a big red flag. Ineffective planning and channel management is often the first barrier to effective marketing execution and meeting marketing goals.
  9. Marketing psychology and general knowledge about consumer behaviour is a great plus too. An effective digital marketing consultant should have some good ideas of increasing things like your brand awareness, and getting your product or service in front of your prospective customers. To do that you need to know how to talk to and how a target audience thinks. If you don’t have this knowledge, more often that not any marketing strategies are likely to fall short of your business needs or business goals.
  10. Problem solving skills are a must. Most of the time, with online marketing it’s about finding a way to fulfil an objective, rather than following the same route every single time. Each business is different, and it’s important their marketing is treated that way.
  11. Staying up to date with marketing trends is an understated but important part of the marketing world. Digital Marketing changes everyday, so knowing the latest features of social media channels, search engines, UX and landing pages and anything else that may effect online marketing is invaluable. Often, doing something beneficial one month, could be detrimental the next.
  12. Understanding of numbers and measurement is important too. If you put a large portion of your marketing budget into a specific marketing strategy, channel or tactic (like social media or SEO), you want to make sure you are getting a return for it. Make sure whoever you hire is able to analyse data and use marketing analytics tools like google Analytics, Social Media, Google Search Console or Google Data Studio. If not, you’ll probably end up wasting decent budget with zero return. Ensure you get to see that return too. Ask for regular updates and transparency where you can.

So hopefully those 6 tips will help you start to understand how you can find the best digital marketing consultant for you and your business to find success online. But a Freelance Digital Marketing consultancy isn’t the only way to find success online. You could also look at using a Digital Marketing Agency who offer a range of services, with often much higher prices.

Digital Marketing Consultant vs Digital Marketing Agency

Hiring a dedicated external team of digital marketers can be costly. However, depending on what your business needs are, they may be worth it. Of course, if you can afford to hire an agency or hire many more people internally for your SEO campaigns (let’s say 10 staff members instead of 1), then it may make sense to go that route since it will cost less overall.

But if budget isn’t as much of an issue and/or you don’t have enough internal resources to dedicate to SEO or SEM campaigns then bringing in an outside firm makes sense. In fact, there are some companies like Google who actually recommend not hiring someone internally because they feel SEO/SEM is too important to leave up to anyone else but experts who focus their entire job around ranking well organically online. That being said there are also tons of really good agencies out there who simply specialize in search engine optimization – versus social media experts or design experts – that know their stuff when it comes to SEO.

And while they charge more than someone who does both types of marketing – digital PR, PPC, etc…they are often very specialized in organic search so it still may be worth it to bring them on board! You should also take into account whether or not your target audience uses mostly desktop computers or mostly mobile devices. If most of your target audience uses mobile devices then you will likely want to try focusing on making sure visitors stay longer on your website by doing things like having large images with optimized alt tags that tell visitors what each image is before clicking through to another page.

Digital Marketing agencies come in all shapes and team sizes, specialising in a huge range of Digital marketing services including:

  • SEO or Search specific (Google, Bing, Yandex etc)
  • Advertising Campaigns/performance
  • Brand or creative
  • Holistic Digital Marketing consulting services
  • Social media
  • Traditional Marketing
  • Email Marketing
  • Content Marketing & Digital PR
  • Digital Strategy
  • Website building/designing
  • Marketing Automation tools
  • Sales/Lead generation
  • Audience market research

So it can be tough to know what is right for you with so many options, right?

Digital marketing agencies, and actually marketing agencies more generally are fast paced, high turnover environments. And while it’s where so many people go to learn about marketing tools, how to run a campaign, learn industry knowledge, channels and so much more – they actually have a really great bonus on a digital marketing consultant. They are one unit that work as a team to deliver your businesses marketing strategies.

The downside to this is that often there is so much work, their clients don’t always get the fair service that they may expect.

How to choose a Digital Marketing Consultant

The first step in any hiring process is to assess whether or not your company needs to hire someone. If your company is ready to take on an outside advisor, then it’s time to start searching for that individual. Begin by determining what role you envision him or her fulfilling: a consultant can be a dedicated member of your team or a floating resource.

You also want to think about how long they will be working with you, as well as their areas of expertise. A good place to start is by determining which kinds of work will benefit most from additional hands-on attention—whether those projects are technically complicated or entail building relationships with influencers and partners outside of your company’s walls—and then drawing up an honest assessment of what skills your staff already has at its disposal for those kinds of tasks versus what they don’t have experience with yet. Doing so will help inform which skills set(s) from digital marketers and companies might complement yours most naturally and effectively.

Finally, consider whether or not your company wants to go out more versus bring someone in. Do you want to build up more senior level employees who might be able to handle these functions independently (and potentially more cost-effectively) over time? Or is it important right now that everyone involved has enough bandwidth and capacity on hand? Keep these three questions top of mind as you search for solutions; once you find them, there are specific guidelines that experts recommend following when vetting candidates.

Finding Digital Marketing Consultants For Small Businesses

With so many potential choices for small businesses in search of digital marketing consultants, it can be difficult to know where to turn. Every company promises to deliver outstanding services but isn’t all that glitters gold. Researching your options when looking for an expert in your particular field or industry can help ensure that you get what you pay for, leading to long-term success of your business. We’ve got some advice on how to find an experienced professional who can guide your brand towards new heights!

Why you should hire a Digital Marketing Consultant

Planning for any type of project from concept to completion is important in today’s world. With so many businesses competing for consumers’ attention, having a plan for how your business will operate online is necessary. In order to create your plan, there are various aspects that must be considered. You need an expert who has been in business before. A business owner will have information that most likely won’t apply to most companies. For example, if they tried doing things that failed or succeed. What worked better or worse than expected can be crucial factors when planning out marketing campaigns. Having experience with web-based projects can help anyone determine what aspects to avoid or use for future reference.

If you are looking to chat to a Digital Marketing consultant – reach out and chat to us! We’d love to talk more about your Digital Marketing strategy and how you can create success through Digital.

If you are finding your businesses sales are suffering, or you are struggling to communicate your service or products to your target audience, then a digital marketing consultant can help.

How many companies do you know that don’t need to hire digital marketing consultants? Of course, the answer is none. If you are running any kind of business, then at some point or another, you will need to hire digital marketing consultants in order to help you with your marketing campaigns and help grow your business online. However, before you rush off and search on Google or LinkedIn for digital marketing consultants, it’s important to first understand what a digital marketing consultant really does and why you should trust them to deliver on their promises.

Where to start with digital marketing?

Marketing yourself effectively in a digitally crowded, online world is becoming increasingly harder. And the worst part is that it isn’t slowing down. As Chuck Morris from Boston Digital Marketing said, ‘2020 should be dubbed “The year that the world turned digital.” So if you are only now looking to up your digital footprint and online marketing, it’s important you do it right. The right people, right tools and right model for your digital marketing success.

But it’s not too late! All is not lost. You could just be one move away for your business finding success with a digital marketing strategy, but it’s more important than ever to have the right people on board to help you deliver it.

That’s why, in this blog, we will be talking about why you need a digital marketing consultant to help you deliver your marketing campaigns – and why it’s important to make the right choice of digital marketing consultants.

What is a digital marketing consultant?

Hiring the right people to help your business scale and succeed online is important. I’ve been in digital marketing agencies and a freelance digital marketing consultant for 9 years now, and in that time I’ve seen my fair share of successful digital marketing partnerships, and some absolutely shocking digital marketing cowboys. So it’s important to do your research to make sure you are investing your marketing budgets in the right people, and the right places to attract new sales, whatever sector you are in.

A good marketing consultant will always want to talk to you about your wider business objectives and marketing history. They will want to understand who your target audience are, and how that target audience think. They will want to know your product or service areas inside out, to communicate their message to prospective customers effectively.

Without that passion for your business, I can tell you right now that your marketing strategy will fail if you bring the wrong person on board to help deliver your marketing campaigns. They won’t understand your customers, your business or products or services – so how are they going to grow your digital business?

Any digital marketing consultant should work in a strategic partnership with you to help you succeed online. It’s rule number one in my book. But there can be so many things to think about – from platforms, channels and tactics – to staying up to date with the latest trends. So what should you look out for from a digital marketing consultant?

Here are my 6 tips to hiring a digital marketing consultant:

  1. A Digital Marketing Consultant should have good knowledge of digital marketing channels. In this digital age it’s a never ending list, here are a few:
  2. Organic Social Media
  3. Paid Social Media (LinkedIn, Twitter, Instagram, TikTok and Facebook Ads)
  4. SEO (Search engine optimisation) or SEM (Search Engine Marketing)
  5. Paid Media/Google Ads (Previously Google AdWords)
  6. Email marketing
  7. General marketing strategies and knowledge of things like leads generation, Brand awareness, business strategy, web design, campaign management (and proven results!)
  8. They should also be pretty good at putting together a basic marketing plan. If not, that’s a big red flag. Ineffective planning and channel management is often the first barrier to effective marketing execution and meeting marketing goals.
  9. Marketing psychology and general knowledge about consumer behaviour is a great plus too. An effective digital marketing consultant should have some good ideas of increasing things like your brand awareness, and getting your product or service in front of your prospective customers. To do that you need to know how to talk to and how a target audience thinks. If you don’t have this knowledge, more often that not any marketing strategies are likely to fall short of your business needs or business goals.
  10. Problem solving skills are a must. Most of the time, with online marketing it’s about finding a way to fulfil an objective, rather than following the same route every single time. Each business is different, and it’s important their marketing is treated that way.
  11. Staying up to date with marketing trends is an understated but important part of the marketing world. Digital Marketing changes everyday, so knowing the latest features of social media channels, search engines, UX and landing pages and anything else that may effect online marketing is invaluable. Often, doing something beneficial one month, could be detrimental the next.
  12. Understanding of numbers and measurement is important too. If you put a large portion of your marketing budget into a specific marketing strategy, channel or tactic (like social media or SEO), you want to make sure you are getting a return for it. Make sure whoever you hire is able to analyse data and use marketing analytics tools like google Analytics, Social Media, Google Search Console or Google Data Studio. If not, you’ll probably end up wasting decent budget with zero return. Ensure you get to see that return too. Ask for regular updates and transparency where you can.

So hopefully those 6 tips will help you start to understand how you can find the best digital marketing consultant for you and your business to find success online. But a Freelance Digital Marketing consultancy isn’t the only way to find success online. You could also look at using a Digital Marketing Agency who offer a range of services, with often much higher prices.

Digital Marketing Consultant vs Digital Marketing Agency

Hiring a dedicated external team of digital marketers can be costly. However, depending on what your business needs are, they may be worth it. Of course, if you can afford to hire an agency or hire many more people internally for your SEO campaigns (let’s say 10 staff members instead of 1), then it may make sense to go that route since it will cost less overall.

But if budget isn’t as much of an issue and/or you don’t have enough internal resources to dedicate to SEO or SEM campaigns then bringing in an outside firm makes sense. In fact, there are some companies like Google who actually recommend not hiring someone internally because they feel SEO/SEM is too important to leave up to anyone else but experts who focus their entire job around ranking well organically online. That being said there are also tons of really good agencies out there who simply specialize in search engine optimization – versus social media experts or design experts – that know their stuff when it comes to SEO.

And while they charge more than someone who does both types of marketing – digital PR, PPC, etc…they are often very specialized in organic search so it still may be worth it to bring them on board! You should also take into account whether or not your target audience uses mostly desktop computers or mostly mobile devices. If most of your target audience uses mobile devices then you will likely want to try focusing on making sure visitors stay longer on your website by doing things like having large images with optimized alt tags that tell visitors what each image is before clicking through to another page.

Digital Marketing agencies come in all shapes and team sizes, specialising in a huge range of Digital marketing services including:

  • SEO or Search specific (Google, Bing, Yandex etc)
  • Advertising Campaigns/performance
  • Brand or creative
  • Holistic Digital Marketing consulting services
  • Social media
  • Traditional Marketing
  • Email Marketing
  • Content Marketing & Digital PR
  • Digital Strategy
  • Website building/designing
  • Marketing Automation tools
  • Sales/Lead generation
  • Audience market research

So it can be tough to know what is right for you with so many options, right?

Digital marketing agencies, and actually marketing agencies more generally are fast paced, high turnover environments. And while it’s where so many people go to learn about marketing tools, how to run a campaign, learn industry knowledge, channels and so much more – they actually have a really great bonus on a digital marketing consultant. They are one unit that work as a team to deliver your businesses marketing strategies.

The downside to this is that often there is so much work, their clients don’t always get the fair service that they may expect.

How to choose a Digital Marketing Consultant

The first step in any hiring process is to assess whether or not your company needs to hire someone. If your company is ready to take on an outside advisor, then it’s time to start searching for that individual. Begin by determining what role you envision him or her fulfilling: a consultant can be a dedicated member of your team or a floating resource.

You also want to think about how long they will be working with you, as well as their areas of expertise. A good place to start is by determining which kinds of work will benefit most from additional hands-on attention—whether those projects are technically complicated or entail building relationships with influencers and partners outside of your company’s walls—and then drawing up an honest assessment of what skills your staff already has at its disposal for those kinds of tasks versus what they don’t have experience with yet. Doing so will help inform which skills set(s) from digital marketers and companies might complement yours most naturally and effectively.

Finally, consider whether or not your company wants to go out more versus bring someone in. Do you want to build up more senior level employees who might be able to handle these functions independently (and potentially more cost-effectively) over time? Or is it important right now that everyone involved has enough bandwidth and capacity on hand? Keep these three questions top of mind as you search for solutions; once you find them, there are specific guidelines that experts recommend following when vetting candidates.

Finding Digital Marketing Consultants For Small Businesses

With so many potential choices for small businesses in search of digital marketing consultants, it can be difficult to know where to turn. Every company promises to deliver outstanding services but isn’t all that glitters gold. Researching your options when looking for an expert in your particular field or industry can help ensure that you get what you pay for, leading to long-term success of your business. We’ve got some advice on how to find an experienced professional who can guide your brand towards new heights!

Why you should hire a Digital Marketing Consultant

Planning for any type of project from concept to completion is important in today’s world. With so many businesses competing for consumers’ attention, having a plan for how your business will operate online is necessary. In order to create your plan, there are various aspects that must be considered. You need an expert who has been in business before. A business owner will have information that most likely won’t apply to most companies. For example, if they tried doing things that failed or succeed. What worked better or worse than expected can be crucial factors when planning out marketing campaigns. Having experience with web-based projects can help anyone determine what aspects to avoid or use for future reference.

If you are looking to chat to a Digital Marketing consultant – reach out and chat to us! We’d love to talk more about your Digital Marketing strategy and how you can create success through Digital.

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